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The Independent UK
The Independent UK
Technology
Andrew Griffin

Meta to scan people’s faces to check whether they are AI

Meta Facebook Instagram
Meta is testing the use of facial recognition technology to protect people from so-called ‘celebrity-bait’ scams (Yui Mok/PA) - (PA Wire)

Meta will use facial recognition technology to help people check whether they are being used in scams.

The new technology is an attempt to beat “celebrity bait” adverts that falsely use people’s likeness to push scam ads and other misleading and malicious content.

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