During this year’s Game Developers Conference (GDC 2024) Meta has revealed that the Meta Quest 3 has higher retention rates than any of its previous VR headsets – suggesting one of VR’s biggest problems might be a thing of the past.
VR gadgets have become incredibly popular in recent years – just look at the sales success of the Oculus Quest 2, and the massive hype around the Apple Vision Pro – but there’s been a quiet killer for them all: retention. According to an internal report shared by The Verge in March 2023, Meta was concerned about the relatively low engagement of Quest 2 users and it was apparently stressed to staff by Mark Rabkin, Meta’s vice president of VR, that the company needs to “be better at growth and retention.”
