Mark Zuckerberg may have backed out of an MMA cage fight with Elon Musk—thankfully—but he’s going toe-to-toe with the Twitter owner in the fight for social media dominance with the launch of Meta’s Twitter copycat, or even a “Twitter killer,” the new Instagram-adjacent app called Threads. Backing the rollout are Meta’s vast financial resources, decades of experience, and billions of existing users—30 million as of Thursday morning.
Users can sign up for Threads using their existing Instagram accounts, transferring over their profile pictures, followers, and any other information from the profiles. They may have also noticed a reference to the “fediverse” when they accepted Meta’s terms of service and Threads’ new supplemental terms.
