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Evening Standard

Technology

Andrew Williams

Meta’s Threads to use AI chatbots with quirky personalities to keep people interested

Threads Meta Abraham Lincoln Mark Zuckerberg Apple Twitter Inc.

Meta plans to introduce personality-driven AI chatbots in an attempt to stem the loss of interest in new social network Threads, according to the FT.

These chatbots will have quirky characterful personalities, rather than being the relatively blank slates of all-purpose chatbots like ChatGPT.

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