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Jordan Richard Schoenherr, Assistant Professor, Psychology, Concordia University

Meta's Threads platform might not be revolutionary, but it poses a challenge to Twitter

Threads is the latest social media platform to try to take on Twitter (Shutterstock)

The July 5 launch of Threads, Instagram’s new social media platform, has met with considerable interest. Meta CEO Mark Zuckerberg was quick to report that over 100 million users downloaded the app by the end of its first weekend.

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