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Zenger
Zenger
Business
Anusuya Lahiri

Meta’s Threads App Faces User Exodus Amidst Limited Features

The Threads application logo is seen on a mobile device in this photo illustration on 19 July, 2023. Meta Platforms Inc (NASDAQ: META) Instagram-linked app Threads faces user exodus, with daily active users dropping to 23.6 million from a peak of 49 million in July. PHOTO BY JAAP ARRIENS/GETTY IMAGES  

Meta Platforms Inc (NASDAQ: META) Instagram-linked app Threads faces user exodus, with daily active users dropping to 23.6 million from a peak of 49 million in July.

Twitter Inc had around 107 million users on July 14, while Threads’ retention of new users is down, the New York Times cites Similarweb.

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