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Technology

Anusuya Lahiri

Meta’s Threads App Expected To Generate $8 Billion In Annual Revenue

Meta Threads Twitter Inc. Mark Mahaney Facebook

The Meta logo is seen on a phone screen with a stock market prices graph in the background in this illustration photo on 06 July, 2023 in Warsaw, Poland. PHOTO BY JAAP ARRIENS/GETTY IMAGES

Evercore ISI analysts, led by Mark Mahaney, estimate that Meta Platforms, Inc’s (NASDAQ: META) Threads app will generate approximately $8 billion in annual revenue over the next two years from nearly 200 million daily active users.

Threads, designed as a direct rival to Twitter Inc, quickly gained traction, with 100 million users signing up within days of its launch by Meta.

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