Meta, formerly known as Facebook, launched a social networking venture called Threads in July 2023 to compete with X, the rebranded Twitter. Threads is a microblogging site that leverages Instagram's audience to create a platform for public conversations.
Threads allows users to post short pieces of text known as 'threads' and engage with other users through likes, reposts, and replies. Unlike Instagram, which focuses on visual content, Threads is primarily text-based but also supports media files like photos, links, and short videos.
Users can post threads of up to 500 characters, with the option to control the visibility of their posts to either the public or approved followers. Similar to Facebook and Instagram, Threads does not reveal who has viewed profiles or posts.
Meta had previously launched a version of Threads in 2019 as a messaging app to compete with Snapchat, but it was discontinued in 2021. The reimagined Threads app was released at a strategic time when Twitter faced backlash under new ownership, attracting users with its familiar features and user-friendly interface.
Threads quickly gained popularity, amassing 150 million downloads and 100 million active users within days of its launch. However, user engagement declined shortly after, prompting Meta to introduce new features and expand the platform to the European Union.
Despite initial concerns about privacy and data access, Threads has implemented measures to address user feedback, such as allowing users to delete their Threads account without affecting their Instagram account. The platform also enforces strict guidelines against NSFW content, positioning itself as a brand-safe and less politically charged space for public discourse.
Meta's CEO, Mark Zuckerberg, expressed optimism about Threads' potential, envisioning it as a platform for a billion-person conversation. As Threads continues to evolve and compete with established microblogging sites like X, the future of online public discourse remains dynamic and ever-changing.
