Meta, formerly known as Facebook, launched a social networking venture called Threads in July 2023 to compete with X, the rebranded Twitter. Threads is a microblogging site that leverages Instagram's audience to create a platform for public conversations.
Threads allows users to post short pieces of text known as 'threads' and engage with other users through likes, reposts, and replies. Unlike Instagram, which focuses on visual content, Threads is primarily text-based but also supports media files like photos, links, and short videos.