Meta is launching an online store stocked with Balenciaga, Prada, and Thom Browne pieces for its virtual avatars to wear. Designs from the three luxury brands, the first to join Meta’s retail endeavor, will be available for use on Instagram, Facebook, and Messenger.
Last week, Meta founder and chief executive Mark Zuckerberg joined Eva Chen, Meta’s vice president of fashion and shopping partnerships, to preview what the platform’s new avatar fashion would look like. Different looks were modeled by Zuckerberg in the form of his cartoonish Meta avatar showing off a Balenciaga motorcycle suit, white jacket and shorts from Prada’s Linea Rossa line, and one of Thom Browne’s signature gray suits. The high-end clothing will allow Meta users to better express themselves and connect with others, Zuckerberg said in the announcement, held on Instagram Live.
