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Android Central
Android Central
Technology
Michael L Hicks

Meta's head of Oculus Publishing used GDC to debunk your 'theories' about VR profitability

A promo image of the Meta Quest 3 on a grid background surrounded by eight bestselling VR titles in 2024, including Gorilla Tag and Batman: Arkham Shadow.

Chris Pruett, Meta's Director of Games and head of Oculus Publishing, held a fascinating talk at the Game Developer Conference 2025 that covered everything from developers' frustrated "theories" about plummeting Quest sales to his predictions for the next big customer base for the (unannounced) Meta Quest 4.

The Meta Store shift prioritizing Horizon Worlds and emphasizing popular free-to-play content has frustrated plenty of developers, some of whom held a separate GDC 2025 panel this week on "Solving VR gaming's visibility crisis" and directly addressed how Meta's policy changes made the Quest Store a non-factor for visibility and viable profits.

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