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TechRadar
TechRadar
Kristina Terech

Meta’s celebrity AI avatars go from celeb status to no-shows after they fail to hit the mark

Meta United States Instagram Tom Brady Facebook Google The Information
A screenshot of a mobile screen, showing a selection of Meta's celebrity AI avatars.

Meta - the tech behemoth and parent company of Facebook, Instagram, and more - is scrapping its celebrity AI chatbots, and taking a different tack with this concept (which we’ll come back to shortly).

This was Meta’s first major foray into consumer AI products, and it introduced photorealistic moving AI avatars, modeled after the likenesses of chosen celebs and social media influencers. These were integrated across Meta platforms like Messenger, Instagram, and WhatsApp.

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