A few weeks before a coalition of 42 states sued Meta, accusing it of designing addictive products for children, CEO Mark Zuckerberg released what some parents say may be the social media company’s scariest creation yet: artificially intelligent chatbots based on real life celebrities.
Developed in partnerships with stars such as Charli D’Amelio, Tom Brady, and Kendall Jenner, the bots use the magic of generative AI to create animated digital replicas of the celebrities. Users of Meta’s WhatsApp, Instagram, and Messenger, can have one-on-one interactions with the bots, asking them questions, confiding in them, and laughing together at their jokes.
