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Tom’s Guide
Tom’s Guide
Technology
Scott Younker

Meta quickly deletes AI accounts and posts after intense backlash — what's going on

Facebook logo on a phone display.

Last week, Meta announced that it would launch several AI-generated accounts that would look like standard profiles on platforms like Facebook and Instagram.

The backlash across the internet was nearly immediate and wasn't helped when human beings actually began interacting with the bot accounts, which posted sloppy images or even seemed to reveal details about how Meta created them.

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