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The Guardian - AU
The Guardian - AU
Technology
Josh Taylor

Meta pushes to label all AI images on Instagram and Facebook in crackdown on deceptive content

Nick Clegg Meta Facebook Instagram United States Adobe
smart phone showing Facebook, Instagram, Threads and other Meta apps
Meta’s global affairs president, Nick Clegg, says the company is working to let users know ‘when photorealistic content they’re seeing has been created using AI’. Photograph: Jonathan Raa/NurPhoto/REX/Shutterstock

Meta is working to detect and label AI-generated images on Facebook, Instagram and Threads as the company pushes to call out “people and organisations that actively want to deceive people”.

Photorealistic images created using Meta’s AI imaging tool are already labelled as AI, but the company’s president of global affairs, Nick Clegg, announced in a blog post on Tuesday that the company would work to begin labelling AI-generated images developed on rival services.

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