Meta Platforms Just Unveiled New Smart Glasses. What That Means for META Stock.

Recently, Meta Platforms (META) unveiled its new smart glasses in partnership with EssilorLuxottica (ESLOY), the parent company of Ray-Ban. What’s more important is that the glasses cost $299, which is at least $80 less than the price of the company’s entry-level second-generation Meta Ray-Ban glasses. Further, it’s much cheaper than last year's $800 premium Ray-Ban Display glasses.

This is another step in the company’s push into wearables as competition in the eyewear space heats up. The marketing has been aggressive, with Meta partnering with social media personality Kylie Jenner to promote the product's prescription lenses. On top of that, the glasses will be sold under Meta's own branding rather than established eyewear brands and will be laden with AI technology.