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International Business Times
International Business Times
Business
AFP News

Meta Must Limit Data Use For Targeted Ads: EU Court

Meta United States Max Schrems European Union Facebook ECJ
Privacy activist Max Schrems contested what he called the "unlawful" processing of personal data (Credit: AFP)

Social media platforms such as Meta's Facebook must limit the use of personal data including someone's sexual orientation for targeted advertising, the European Union's top court ruled Friday.

Austria's Supreme Court had asked the European Court of Justice (ECJ) for guidance after privacy activist Max Schrems brought a case against US tech giant Meta.

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