Meta CEO Mark Zuckerberg launched his brand new social media platform, Threads, this morning in a bid to compete directly with Twitter.
The 39-year-old US billionaire launched the app on Android and iOS app stores in the early hours of Thursday morning and public enthusiasm for its release is already proving high.
Commenting on the early stages of the app's launch, Zuckerberg said: "Just passed 5 million sign ups in the first four hours."