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Euronews
Euronews
Doloresz Katanich

Meta launches subscription push to ease investor concerns over soaring AI costs

Meta Instagram Naomi Gleit Facebook

Meta launched a new wave of paid subscriptions globally across Instagram, Facebook and WhatsApp, while also testing premium offerings aimed at businesses, creators and users of its AI products.

Meta’s head of product, Naomi Gleit, announced the move in a video posted on Instagram, saying the company was rolling out Facebook Plus, Instagram Plus and WhatsApp Plus globally, with additional plans for businesses, creators and artificial intelligence products in development.

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