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Fortune
Fortune
Chris Morris

Meta is reviving facial recognition for Facebook and Instagram three years after it shut down the tool—this time, to fight back against scammers

(Credit: SeongJoon Cho—Bloomberg/Getty Images)

Facial recognition is one of the most polarizing technologies on the market, but Meta is hoping people will be more willing to accept it if it means they can keep their Facebook and Instagram accounts under their control.

The company, which three years ago shut down its “face recognition” system, says it will integrate facial recognition tools into those two products to fight spam and help restore access to compromised accounts in a timelier fashion.

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