Meta is about to make your chats with its AI assistant part of its advertising machine, the company announced Wednesday. Beginning Dec. 16, conversations with Meta AI—the company’s chatbot embedded across Facebook, Instagram, Messenger, and even its new Ray-Ban Display smart glasses—will be used to determine which ads and recommendations show up in your feed.
The company will start formally notifying users of the change on Oct. 7. There’s no opt-out: If you don’t want your chatbot conversations influencing your ads, the only option is not to use Meta AI at all.
