The announcement was made by Meta’s Head of Product, Naomi Gleit, through a video shared on Instagram. During the announcement, Gleit confirmed the launch of Instagram Plus, Facebook Plus and WhatsApp Plus, while also hinting that Meta plans to introduce more subscription-based services in the future, particularly for creators, businesses and AI-powered tools.
According to reports, Instagram Plus and Facebook Plus will be priced at $3.99 per month, which translates to approximately ₹340 in India. Meanwhile, WhatsApp Plus will cost $2.99 monthly, roughly ₹255.