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Evening Standard
Evening Standard
Technology
Mary-Ann Russon

Meta offers to seek consent from EU users over targeted Facebook and Instagram ads

Meta has offered to ask users in Europe for permission to show them targeted ads when they use Facebook and Instagram to resolve a long-running legal battle.

Users could soon be shown an updated consent policy that will seek users’ consent prior to collecting data for personalised advertising purposes, such as data on what types of videos or posts they like and share, according to reports in the Wall Street Journal and Reuters.

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