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Asharq Al-Awsat
Asharq Al-Awsat
Technology
Asharq Al-Awsat

Meta Inks Partnership for 3D Ads in Step toward the Metaverse

Meta Facebook Instagram
A smartphone with Facebook's logo is seen in front of displayed Facebook's new rebrand logo Meta in this illustration taken October 28, 2021. (Reuters)

Meta Platforms Inc will make it easier for brands to run three-dimensional ads on its Facebook and Instagram social media platforms through a new partnership with an ecommerce technology firm.

The integration with VNTANA will allow brands to upload the 3D models of their products to Facebook and Instagram and easily convert them into ads, VNTANA said on Thursday in a press release.

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