Meta, the parent company of Facebook and Instagram, has made an unusual move in Vietnam: it's made a reality TV show to boost tourism in the country. The show, Let's Feast Vietnam, began streaming in Asia on Netflix on August 15 and is also being shown on Asian video on demand channels.
The 10-episode show features 14 content creators from six different countries who travel through Vietnam, enjoying the scenery, learning the culinary arts and taking on various missions. They're accompanied by a collection of celebrity and influencer commentators, and their reels and behind-the-scenes footage will be made available on Meta's social networks. The contestants are competing for the top prize of around $21,000.
