Facebook and Instagram’s parent company Meta has profited from more than 60 ads featuring the anti-LGBTQ slur “groomer” since December, according to a new report from Media Matters for America.
The analysis comes just months after the progressive media watchdog nonprofit identified more than 150 ads across the company’s platforms that portrayed LGBTQ people as being “groomers” — a dangerous term used in some conservative circles to falsely categorize members of the LGBTQ community as sexual predators.
Following last year’s report, Meta removed 47 ads for the use of the term, which fuels a false and debunked narrative portraying LGBTQ people as seeking to “convert” heterosexual and cisgender children. But according to Media Matters’ latest analysis, the company has since allowed “another 63 ads with similar anti-LGBTQ language on its platforms.”
