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The Guardian - US
The Guardian - US
World
Rachel Leingang

Merry boycotting: US shoppers avoid Trump-aligned businesses amid holiday season

people hold signs against immigration raids outside a Home Depot store
People protest ICE outside Home Depot in the hopes that the store will protect day laborers in Pasadena, California, on 6 August 2025. Photograph: Genaro Molina/Los Angeles Times via Getty Images

It’s the busiest shopping season of the year – and a time when many are trying to figure out where to ethically spend their money.

Over the first year of Trump’s second term, companies and institutions have fallen in line with the administration’s anti-DEI and anti-immigration policies. As a result, people are supporting economic boycotts to show their discontent with the businesses capitulating to the president.

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