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Salon
Salon
Politics
Chauncey DeVega

Merchandising fascism to the mainstream

Donald Trump is basically a political cult leader. His MAGA followers are his flock.

A cult has the following features: It is a collective unhealthy relationship where individuals lose their sense of self to the larger group and where those new relationships supersede the other, presumably, more healthy relationships in a person’s life. In essence, the former person is replaced by the new cult identity. In this model, the cult leader exerts undue and harmful influence over the members. They, in turn, sacrifice their well-being and autonomy in service to the leader's wants and needs. In addition to emotional and psychological abuse, the cult leader usually engages in physical violence (including sexual abuse) and financial exploitation.

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