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Fortune

Chris Morris

Mercedes wants to charge you $1,200 per year for faster acceleration

Mercedes BMW MercedesBenz

(Credit: Horacio Villalobos—Corbis/Corbis via Getty Images)

Another luxury automaker is leaning into microtransactions, but the dollar amounts are anything but small.

Mercedes-Benz has started charging owners of its Mercedes-EQ EQE and Mercedes-EQ EQS electric cars $1,200 per year for faster acceleration of their vehicles. The feature does not require any sort of physical upgrade. The car is factory equipped with the capability of this 20-24% performance improvement, but Mercedes-Benz has locked it behind a pay wall.

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