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The Guardian - UK
The Guardian - UK
Environment
Jasper Jolly

Mercedes says electric car market is ‘brutal’ for manufacturers

Cars on display at a motor show
A Mercedes-Benz Vision EQXX electric car at the Geneva International Motor Show in Doha on 7 October 2023. Photograph: Karim Jaafar/AFP/Getty Images

Mercedes-Benz has said the electric car market is “brutal” for carmakers as heavy competition forces them to cut prices.

Sales of electric cars are soaring in Europe and China, with the US further behind, but the rush of new launches is putting pressure on European manufacturers in particular, who are struggling to compete with cheap models coming from China.

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