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Bangkok Post
Bangkok Post
Business

Mercedes-Benz project looks to luxury EV niche

Mercedes Luxury Thailand BoI electric vehicle MercedesBenz
A visitor checks out luxury cars on display at last year's Motor Expo. Mr Gustrau says Mercedes will focus on EVs in the premium segment.

Mercedes-Benz Thailand is in talks with the Board of Investment (BoI) on its new electric vehicle (EV) project in Thailand, with a focus on drivers in the luxury car market.

The Stuttgart-based automaker is interested in investing in the EV business after the government launched a clear policy to grow the EV industry, said Bjoern Joachim Gustrau, vice-president of sales and marketing at Mercedes-Benz Thailand.

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