
A benefits package is one of the most important components of any job offer. And for a prospective employee on the fence of accepting a role, it can be a make-or-break issue when it comes to signing on the dotted line.
This upcoming year, companies are looking to increase their investment in the areas where employees are the most stretched, starting with famously stressed out caregivers. Around 34% of employers are increasing their spending for parenting programs and resources supporting child mental health, according to the 2025 US Benefits Trend Report from NFP, a benefits, insurance, and wealth management consulting company. Roughly 61% will invest the same amount as the previous year, while only 6% will decrease their coverage.