Ahead of Mental Health Awareness Week, new research from LV= General Insurance (LV= GI) and its charity partner Family Action reveals as many as 4 in 5 (81%) men are hiding their problems from their nearest and dearest. The research highlights that nearly 1 in 5 men (18%) didn’t know where to turn to when they needed help and support with their problems, with 20% feeling too embarrassed to ask and 17% thinking no one would care.
In response to this, LV= is launching a new initiative to provide men with a safe space to talk about their problems where they’d least expect it - in their local repair garage. The initiative will provide employees and customers at the insurer’s branded bodyshops direct, confidential access to someone to talk to via specially designed Family Action phones, installed in many of the insurer’s garages up and down the country.
Phones will direct users to Family Action’s FamilyLine service, a helpline which offers free, support and guidance for adult family members by text, phone, web chat and email. Callers can also be referred to additional services which include counselling, coaching and befriending.
