
The men's NCAA tournament is averaging 10.3 million viewers through the Elite Eight, according to Nielsen. That is the tournament's best audience since 1993 and a 9% increase over last year.
UConn's last-second 73-72 victory over Duke in the East Region final averaged 13.4 million on CBS. The audience peaked at 18.9 million when Braylon Mullins sank a desperation 3-pointer with 0.4 seconds left.