What does the term “men’s grooming” actually mean? I ask because I know it conjures up different ideas for different people. Whatever your take, it is clear that this concept has evolved and expanded over the years. And that’s no bad thing – otherwise you’d be looking at a page with basic razors and body sprays so toxic they could decimate a rock. These days, the idea of male grooming isn’t so narrow (or awful). It includes products and services that, historically, solely targeted women. Like eye creams. These are now no longer female-specific because, guess what? Dark circles and puffy eyes do not discriminate. Facials have also gone from being a pampering but useless exercise that has no visible positive impact on the condition of your skin to something that addresses specific concerns and is results driven. And is inclusive of men. Earlier this year Sarah Chapman, known for delivering gamechanging facials to A-listers, launched the Men’s Facial, which tackles everything from shaving-induced irritation to congestion. Men are also increasingly having pedicures and manicures, fragrances are now formulated and marketed as gender neutral and skincare brands finally realise that ultimately no one fancies walking around with dull, dead-looking skin. So launching a decent cleanser, moisturiser or exfoliator that only “speaks” to women is not just leaving money on the table, it’s daft.
1. Horace Mattifying Face Moisturiser £15, horace.co
2. Granado Néroli Cologne £48, libertylondon.com
3. Humanrace Energy Channeling Charcoal Body Bar £15, humanrace.com
4. Perricone Vitamin C Ferulic Brightening Under Eye Cream £61, lookfantastic.com
5. Kiehl’s Daily Refining Milk- Peel Toner £52, kiehls.co.uk
6. Loewe Paula’s Ibiza Body Lotion £61, perfumesloewe.com
7. Soho Skin Lip Balm £15, spacenk.com
8. Necessaire The Deodorant Gel £18, net-a-porter.com
9. Twentynine Palms Pinyon Poet Body Wash £37, twentyninepalms.com
10. Louis Vuitton City of Stars £215, louisvuitton.com
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