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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Logan Newman

Memphis cites millions of dollars of economic impact from Nike EYBL

The new Memphis Sports and Events Center is already paying dividends toward the city with Nike EYBL in the rearview mirror. Memphis Tourism director of sports and events J.J. Greer told the Commercial Appeal that the economic impact from the elite youth basketball event is “in the millions of dollars.”

“Events like this are exactly why this facility was built. Every event is great, but events like this, we’re really proud to host. It’s extremely encouraging,” Greer said.

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