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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Memory card prices may just be the start. These three camera brands warn of rising costs amid the AI memory crisis

Memory card.

The storage needs of generative AI has driven up the cost of digital storage, in some cases tripling the cost of memory cards – but three major camera brands are already discussing if the shortage may have an impact on the price of cameras themselves.

This year, photographers have seen a dramatic climb on the price of memory cards as the world’s biggest chipmakers warn of high demand due to the storage needs to run increasingly popular AI systems.

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