Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Technology
Luke Winkie

Memes, grudges and moving to Mars: the week in Elon Musk

‘Musk is the only one who routinely pulls the curtain back, revealing that behind all of the rich public loans and seed funding ventures, there is a CEO who has insulated themselves against reality.’
‘Musk is the only one who routinely pulls the curtain back, revealing that behind all of the rich public loans and seed funding ventures, there is a CEO who has insulated themselves against reality.’ Photograph: Mike Blake/Reuters

Elon Musk has a net worth of $220bn – rounded off nicely by a bounty of government subsidies. Yet he has not taken cues from any of his billionaire peers. Jeff Bezos rarely ever shows his face on the internet, Bill Gates defers most of his public statements to his charity and Mark Zuckerberg doesn’t even have a Twitter account. But Musk has never been able to overcome a need for attention that churns away at the core of his being. He has been offered an incredible pedestal by his wealth, and he is committed to use it as obnoxiously as possible.

By now we’ve become accustomed to his blend of churlish gamer patois and casual prejudice. In the past week on Twitter, Musk has challenged Vladimir Putin to one-on-one combat, derided the Ukrainian solidarity campaign as a movement for sheeple and alluded to the idea of moving to Mars by 2029.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.