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International Business Times UK
International Business Times UK
Business
Vinay Patel

Memeing Money: UK Targets 'FinFluencers' Using Memes to Shill Crypto

Social media influencers are using jokes and funny pictures to promote risky crypto investments. (Credit: Reuters)

In a bid to crack down on misleading crypto and investment memes, Britain's financial regulator has issued guidelines for financial firms and finfluencers (financial influencers) who make memes about investments and cryptocurrencies.

In a statement, the watchdog emphasised that all financial product marketing, including memes, must be fair, clear and not misleading. This announcement on meme guidelines comes just months after the Financial Conduct Authority (FCA) implemented new regulations on January 8 to establish a more civilised and stable environment for UK crypto firms and traders.

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