The Telugu film, Mem Famous (we are famous), releasing in theatres on May 26, will introduce more than 40 actors and technicians. The comedy set in rural Telangana follows the journey of a bunch of characters who are considered good-for-nothing by the village and how they strive to make a name for themselves. Debut actor Sumanth Prabhas has also written and directed this film that is being positioned as a fun ride for summer. The men behind this film are the trio — Anurag Reddy and Sharath Chandra of Chai Bisket Films and Chandru Mohan of Lahari Films — who produced the sleeper hit Writer Padmabhushan starring Suhas earlier this year.
Anurag, Sharath and Chandru are in between multiple creative and marketing tasks when they take time out for this interview at their office in Hyderabad. Anurag and Sharath also spearhead First Show, the advertising and marketing agency that designs promotional campaigns for Telugu films — Major and Dasara among the recent prominent examples, and oversee content and production at Chai Bisket Films. They also co-produced the Sandeep Unnikrishnan biopic Major in partnership with Mahesh Babu and Sony Pictures, with a different entity named A+S Films. “We want Chai Bisket Films to be a go-to place for debut actors, writers, directors and technicians while A+S will focus on bigger films,” says Sharath.
