If you step foot in Melbourne this week, you’ll quickly learn there’s no escaping Oscar Piastri. His face beams down from billboards, sails past on trams, and even greets hungry fans outside Grill’d, where his limited-edition burger has become a nationwide hit for the chain. He also recorded special announcements for the city’s public transport system and will make appearances for brands like Jack Daniel’s and Mastercard in the lead-up to the race. Australia’s golden boy is so inescapable that even his own sister, Hattie, has had enough — a viral TikTok video showed her running into multiple billboards of her big brother on her daily commute. That’s all to say, there’s no question that the nation’s love affair with the McLaren ace is well underway.
