Melbourne-founded startup Cor announced that it has secured US $2 million in a pre-seed funding round to support development of its flagship product, Obi — a generative-video-AI agent designed to guide users through new software via an interactive, personalised onboarding experience.
The funding round was led by Rampersand, with participation from Archangel, Skalata and Black Sheep Capital.
Obi works like a virtual coach: it can appear in a video call, understand what’s on a user’s screen, and provide step-by-step guidance as users navigate through software workflows. Compared with traditional onboarding tools, this interactive, context-aware approach promises to make training more intuitive and efficient. Early users include companies such as Sophiie AI and Canibuild — serving SMEs and the construction sector respectively.
This marks the first formal financing round for Cor, which was founded by former Google executive Mantas Aleksiejevas and ex-Uptick CTO Luke Hodkinson.
“We built Obi because we saw companies struggling with a fundamental problem,” Aleksiejevas explained. “Existing AI tools can’t maintain context long enough to guide someone through complex product workflows.”
For Rampersand partner Andrew Poesaste, Obi represents a solution to a growing gap between what modern software can offer and what users actually adopt. He stated: “Obi closes this widening gap — driving faster activation, stronger retention, and clearer ROI for software teams.”
The raise will enable Cor to further develop Obi — a platform that could reshape how companies onboard, enable and grow users through their entire customer lifecycle.
