Melania, the documentary about Donald Trump’s wife, the current US first lady, might have generated a media firestorm, but it failed to dent the UK box office in its first weekend of release, opening at just No 29.
Brett Ratner’s film amassed £32,974 from 155 cinemas in total, a screen average of £212.80. While the takings are a far cry from the reported $75m (£54.6m) paid by Amazon to distribute and promote the film, it’s not the disaster that was projected.
