There’s something weird going on with Melania Trump. I know that’s an evergreen statement – but bear with me, OK, because we’ve got a bit of a mystery on our hands. The former first lady, you see, has a memoir coming out on 8 October. There’s nothing particularly surprising about this: every grifter who spent five minutes in the Trump White House seems to have written a tell-all book. It was inevitable she would put pen to paper at some point. After all, if there’s a dollar to be squeezed from something – be that Mother’s Day jewellery, Bibles, steaks or cryptocurrency – you can be sure to find a Trump with their hands out.
What is surprising is how little fanfare there has been around this new book – which is simply titled Melania. Indeed, unless you keep a close eye on the Trumps, you may have missed news of the forthcoming memoir altogether. We’re only a few weeks away from the release date and there hasn’t been a big press tour. This seems bizarre. Presuming Melania wants to sell as many books as possible, you’d have thought she would have spent the last few months doing nonstop PR to drum up preorders. Then again, she may assume there is no need for marketing if the Republican National Committee does what it did with Donald Trump Jr’s “bestselling” book in 2019 and just bulk buys copies.
