Compared to its barnstorming US opening 10 days ago, when it charted at No 3 in the box office charts and made $7.2m (£5.76m), Melania’s UK start – No 29, £32,974 overall across 155 cinemas for a site average of £212.80 – was modest.
But the documentary has still dropped significantly in its second week of UK release, with tracking organisation Comscore confirming it has taken £4,091 from 62 locations, meaning a site average of £65.98 – or around six tickets per venue.
