Melania, Brett Ratner’s authorised documentary about the current US first lady, has opened at No 29 in the UK box office chart on its first weekend of release. The film, which cost Amazon $40m to buy and $35m to promote, screened in 155 cinemas across the UK and Ireland, taking £32,974 overall, with a site average of £212.80.
This result will have the distributors breathing a sigh of relief as – despite the modest takings – this is far from the disaster many anticipated. The scale of the rollout was unprecedented in the UK documentary sector, where most titles are capped at around 25 locations.
