Lingerie and swimwear brand Pour Moi, has collaborated with Mel B for the ‘Own Your Confidence’ campaign, dedicated to women celebrating women and sharing the message that everybody deserves to feel confident no matter what shape, size, skin tone they may be.
The multi-generational campaign, which features styles from the latest lingerie and swimwear collections, stars Mel B alongside her 24-year-old daughter Phoenix Brown and mother, Andrea Brown. The campaign taps into Mel’s own passion for body confidence and empowerment.
She said: “Back in the 90s there were less women who looked like me in the public eye and now there is a much bigger melting pot. We just need to relax and stop putting pressure on ourselves. We need to think less about being thin and more about being fit, we need to honour our bodies and appreciate everything they do for us even if it’s something as silly as looking at ourselves in the mirror and telling ourselves we are beautiful.”
She added: “I am never going to have the body I had as a teenager, but this body has given me three children, it’s been through a lot of ups and downs so I’m very grateful to this body. It’s harder staying in shape but I feel so much better when I really push myself to exercise, to eat right and to just feel like I am totally comfortable in my skin.
“I have always felt confident in my own skin. I was born a working-class kid in Leeds in the 1970s. My dad was black – from Nevis – and my mum was a blue-eyed English rose blonde. I was brown. My skin was different to most of the other kids I went to school with, so I had to learn very fast from a young age to be proud of who I am, to own my heritage, my fro, and my body. That’s how I’ve always felt.
“I went into this campaign thinking I was a 34D, turns out I’m a 32DD. That proves the point that most women don’t really know their correct bra size. When you have one bra that fits, that doesn’t make your boobs spill over for a double bubble or feels too loose or too tight or shows off back fat, you do feel different because you look good in them, and your clothes look better with the right fitting underwear.”
“We live in an era of social media where girls – and boys – are constantly comparing themselves to perfect images all the time. There is NO SUCH THING AS THE PERFECT BODY. We all come in different shapes, sizes, colours, skin tones and all of them are beautiful. We need to celebrate all body types and shapes! To me it’s about fit, healthy bodies, it’s about confident bodies, it’s about loving the body you are in!
“My daughter Phoenix is never happier than when she is rummaging around in my Spice Girl wardrobe - which she calls my vintage wardrobe - and I still wear catsuits, leopard pints and everything I wore back then! And I can still get into most of them!”
Michael Thomson CEO and founder of Pour Moi comments: “We believe that everybody should feel confident and empowered to be unapologetically themselves. That’s why we couldn’t resist sharing this journey with Mel B. Charismatic, confident and a true inspiration to many women, Mel B embodies everything our Own Your Confidence campaign stands for. It was a no brainer to have her, and her family help us spread the feel your fabulous vibes!”
Mel B added: “I love that Pour Moi’s philosophy is about feeling fabulous, feeling confident and celebrating women of all shapes, sizes and ages. It’s about being real, not being edited and not taking ourselves too seriously. I love that it was a collaborative experience – it was my idea to include my mum and my daughter at the shoot and we had so much fun! I love their lingerie and swimwear and how it makes me feel. It means a lot to me that Pour Moi is making a donation to Women’s Aid to support the campaign.”
More information on Pour Moi’s Own Your Confidence campaign here: https://www.pourmoi.co.uk/own-your-confidence
