Lingerie and swimwear brand Pour Moi, has collaborated with Mel B for the ‘Own Your Confidence’ campaign, dedicated to women celebrating women and sharing the message that everybody deserves to feel confident no matter what shape, size, skin tone they may be.
The multi-generational campaign, which features styles from the latest lingerie and swimwear collections, stars Mel B alongside her 24-year-old daughter Phoenix Brown and mother, Andrea Brown. The campaign taps into Mel’s own passion for body confidence and empowerment.
She said: “Back in the 90s there were less women who looked like me in the public eye and now there is a much bigger melting pot. We just need to relax and stop putting pressure on ourselves. We need to think less about being thin and more about being fit, we need to honour our bodies and appreciate everything they do for us even if it’s something as silly as looking at ourselves in the mirror and telling ourselves we are beautiful.”
