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Caixin Global
Caixin Global
Business
Qian Tong and Mo Yelin

Meituan Muscles In on Livestreaming E-Commerce With Inaugural Event

What’s new: Food delivery giant Meituan has jumped on the livestreaming e-commerce bandwagon by hosting its first livestreamed shopping event, a move widely seen as a counteroffensive aimed at video platform operators such as ByteDance Ltd., which earlier rolled out offerings in the local services and delivery arena.

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