You might not have heard the term "The Meghan Effect," but if you've ever wanted to buy something the Duchess of Sussex has worn, you're likely familiar with the experience of products flying off the shelves. From jeans to jewelry, whatever Meghan Markle wears (or in the case of her As ever jam, makes) tends to sell out, and in her first-ever podcast interview, the duchess reflected on how she used this phenomenon to support causes when she felt like she didn't have a voice.
Speaking with her close friend Jamie Kern Lima on the IT Cosmetics founder's self-titled podcast, the Duchess of Sussex opened up about her intentional wardrobe choices. Kern Lima pointed out that after Meghan wore a bracelet from Valencia Key, the business "had an 11,000 percent increase in sales" and "everything sold out."
