With her deal with Spotify ending and her blog, “The Tig,” potentially being resurrected—plus the ongoing Netflix deal, book rumors, and more—Meghan Markle’s plate is full. It’ll likely get even more so now that she has Ari Emanuel of WME as her agent, but we’re curious: Does her career involve a future as an influencer? Multiple outlets seem to think so.
Apparently Meghan stands to not just become an influencer but one of the highest-paid influencers globally, netting £250,000 per post (!), The Sun reports. No doubt that Emanuel and the WME team will broker deals on that level.
“A lot of people are surprised she’s signed with a talent agency,” says marketing expert David Olusegen, cofounder of Creative Control Ventures. “She is the first royal to do so. But they’re going to rebrand her. They want to take away the toxicity and negativity and put her in a new space. After the collapse of the Spotify deal, it’s clear people don’t care about them as much as before. WME wants to realign her with luxury brands like Dior.” (There have been rampant rumors about a Sussex/Dior partnership as of late, but nothing has been confirmed.)
Whatever brands Meghan chooses to associate with, “I think she’s going to be very picky in terms of what posts she does,” he says. “I don’t see her being like other influencers who bombard their feeds. She’ll only post the right brands that align with her. And it wouldn’t be obvious. She’ll do classy, intentional posts that match whatever setting she’s in.”
Andy Barr, public relations expert and CEO of 10 Yetis, says “the commercials will be one of the closest guarded secrets in endorsement history. With the world-respected WME talent agency rumored to be handling the negotiations, the Sussexes will be looking around at deals like Beyoncé’s last $20 million contract with Adidas and expecting a similar or better offer.”
Royal expert Richard Fitzwilliams says the couple need to bounce back quickly from the Spotify deal falling through (and rumors of their Netflix deal following suit and doing the same). “The couple face a dilemma that is both challenging and potentially disastrous, but they could still come out on top,” he says. “If they were to lose Spotify and Netflix and not announce anything else, that really would be seen as extremely serious.”
