What looks like a neatly labeled lifestyle launch is starting to read like something bigger. Meghan Markle's brand As ever has built its image on polished, shelf-stable indulgences, the kind of photogenic spreads engineered for an Instagram square and a soft-focus caption.
But fresh British tabloid reports hint at ambitions beyond curated pantry aesthetics, suggesting a push into the UK market. And that is where the narrative shifts.
